Portland Day Provides Insight on Chinese Sports Business

On Friday May 20th, the Warsaw Sports Business Club (WSBC) hosted its 1st Annual Global Sports Business Symposium – China. Starting off as an early Fall Term vision of the Warsaw Sports Business Club's (WSBC) Executive Leadership Team and club faculty adviser Whitney Wagoner, the premise of the event aimed at educating students on the overall sports business landscape in China.

With the hard work of its students and the WSBC faculty advisers, the event successfully came to fruition for a great afternoon at the White Stag Building in Downtown Portland.

First stop was the Pearl District headquarters of Li Ning Sports USA, where participants squeezed in some shopping alongside a tour of the facility. After a presentation by the company's direct sales manager, visitors were given the rare opportunity to peek into the company's design rooms. Next, it was on to the White Stag building for lunch (Chinese, of course). A keynote speech from Nike global advertising manager Coco Xie kicked off a panel discussion in which industry experts from adidas, OctagonAsia, and OneAsia shared their perspectives on the ins and outs of doing business in China.

» Get the details on the Warsaw Center blog